We use plain English to ensure our site is accessible to everyone. This includes those with additional needs or where English is not their first language. When the site easy to read all users can find information simply.
We try to use:
- short, concise sentences and paragraphs
- active voice (more information on Scribbr)
- no jargon or, where necessary, explanations of complex language
- consistent wording - not using different terms to refer to the same thing
- wording resulting in a low reading age
Writing style and tone
Writing in a warm, friendly tone makes users feel comfortable when they're on our site. We use 'you' and 'we' for a personal feeling. We use names, such as West Sussex County Council or county council for clarity as needed.
Using active voice makes the text clear.
Reading age
We aim for a reading age of 9 years old. This is in line with GOV.UK standards.
Current information
We ensure information is current. This means users can trust our content is correct. Exceptions can occur for statutory reasons.
Other ways to make a page easy to read
We ensure that we have clear user needs and journeys.
We also make pages easy to read by using:
- clear headings and summaries using key words
- page structure and formatting
- consistent standards
- other style guides for reference
To cover the above points, we have a section dedicated to formatting and wording style. For guidance on specific words, we have a glossary.
More information
As a basis for good writing, we use guidance on writing for GOV.UK.